Marketing for Wine and Food Business

Postgraduate | 2026

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Area/Catalogue
MARK 5010
Course ID icon
Course ID
201796
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course provides students with an introduction to marketing from a wine and food business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of the wine and food business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps (product, price, place, and promotion) of the company's marketing mix. Through case studies and exemplars of wine marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance.

Course learning outcomes

  • Evaluate marketing concepts and critique their application in wine and food businesses
  • Use appropriate marketing frameworks to analyse the performance and current situation of wine or food business to assist in making decisions related to marketing
  • Examine marketing practices to formulate strategic recommendations to improve a wine or food business' performance
  • Evaluate information related to a wine or food business' performance critically to synthesise new knowledge to guide marketing decisions
  • Critique marketing strategies and communicate issues and problems using relevant theories, concepts and methods

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A