Course overview
This course provides students with an introduction to marketing from a wine and food business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of the wine and food business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps (product, price, place, and promotion) of the company's marketing mix. Through case studies and exemplars of wine and food marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance.
- Marketing Foundations in Wine and Food Business
- Strategic Analysis and Brand Development
- Wine and Food Business on a Global Scale
Course learning outcomes
- Evaluate marketing concepts and critique their application in wine and food businesses
- Use appropriate marketing frameworks to analyse the performance and current situation of wine or food business to assist in making decisions related to marketing
- Examine marketing practices to formulate strategic recommendations to improve a wine or food business' performance
- Evaluate information related to a wine or food business' performance critically to synthesise new knowledge to guide marketing decisions
- Critique marketing strategies and communicate issues and problems using relevant theories, concepts and methods
Availability
Class details
Adelaide City Campus West
Class number 26773
Section WS02
Size 30
Available 29
Class details
Adelaide City Campus West
Class number 57793
Section WS01
Size 30
Available 30
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