Wine and Food Retailing

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 5009
Course ID icon
Course ID
201794
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course addresses the placement of wine and food products into retail channels and examines global distribution systems, multichannel retailing, creating channel partnerships and understanding logistics from the perspective of a wine/food producer. The course also introduces students to the reality of selling into a highly competitive global market. Further, it covers multichannel retail concern through a presentation of distribution channels and strategies and retail metrics to measure retail performance.

  • Introduction To Food And Wine Retailing
  • Deep Dive Into Retail In Australia
  • Global Retail Models

Course learning outcomes

  • Critically analyse contemporary omnichannel retail contexts and strategies from the perspective of producers, distributors, and retailers across global retail market structures. Articulate management actions and retail planning to address real-life scenarios
  • Evaluate how producers ultimately engage with consumers through their value chains across the major global market structures of the wine and food industries
  • Interpret how consumers purchase wine and food across different retail channels and be able to recommend the most appropriate channel mix for a wine or food business
  • Conduct advanced research to inform strategic decision-making and planning processes within the retail sector, demonstrating critical analysis and application of industry-relevant methodologies
  • Evaluate the significance of product positioning within the retail value chain and develop the capability to deliver concise, well-structured, and visually engaging product pitches tailored to dynamic retail environments
  • Work effectively in a group to propose a potentially successful retailing strategy for a wine and food business

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A