Course overview
This course addresses the placement of wine and food products into retail channels and examines global distribution systems, multichannel retailing, creating channel partnerships and understanding logistics from the perspective of a wine/food producer. The course also introduces students to the reality of selling into a highly competitive global market. Further, it covers multichannel retail concern through a presentation of distribution channels and strategies and retail metrics to measure retail performance.
- Introduction To Food And Wine Retailing
- Deep Dive Into Retail In Australia
- Global Retail Models
Course learning outcomes
- Critically analyse contemporary omnichannel retail contexts and strategies from the perspective of producers, distributors, and retailers across global retail market structures. Articulate management actions and retail planning to address real-life scenarios
- Evaluate how producers ultimately engage with consumers through their value chains across the major global market structures of the wine and food industries
- Interpret how consumers purchase wine and food across different retail channels and be able to recommend the most appropriate channel mix for a wine or food business
- Conduct advanced research to inform strategic decision-making and planning processes within the retail sector, demonstrating critical analysis and application of industry-relevant methodologies
- Evaluate the significance of product positioning within the retail value chain and develop the capability to deliver concise, well-structured, and visually engaging product pitches tailored to dynamic retail environments
- Work effectively in a group to propose a potentially successful retailing strategy for a wine and food business
Degree list
The following degrees include this course