Course overview
This course provides students with a basic understanding of the specific attributes of direct-to-consumer marketing objectives and strategies. This includes a focus on how to develop and implement effective direct wine and food marketing campaigns, how to communicate on social media, and how to develop a functional and engaging website, e-commerce platform, and virtual wine and food events. Emphasis is also placed on understanding how consumers behave when purchasing products online and/or directly from a wine or food business. Lastly, the course explains how to successfully set up and manage a cellar door and customer club.
Course learning outcomes
- Elucidate and explain the unique attributes and challenges of direct-to-consumer marketing
- Evaluate online wine and food consumer experiences
- Analyse a multichannel retailing strategy in a cellar-door/producer context
- Develop a direct marketing and direct retail management strategy
- Communicate, clarify, and present to peer audiences in a professional setting
Availability
Class details
Adelaide City Campus West
Class number 26772
Section WS02
Size 35
Available 35
Class details
Adelaide City Campus West
Class number 57792
Section WS01
Size 35
Available 35
Class number 57791
Section WS02
Size 35
Available 35
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.