Course overview
To provide students with the theoretical and operational tools of marketing analytics for decision making at the advanced level. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.
- Brand Growth Analytics
- Consumer Preference and New Product Adoptions
- Response Models and Media Analytics
Course learning outcomes
- Apply and explain advanced marketing analytics tools to interpret data from various sources
- Communicate complex marketing analytics findings effectively to both specialist and non-specialist audiences
- Evaluate empirical data to evaluate business growth patterns across different industries and countries and identify key factors influencing these patterns
- Translate the results of quantitative analyses into managerial insights for marketing decision-making to solve strategic and tactical problems
Availability
Class details
Adelaide City Campus West
Class number 29866
Section SE02
Size 60
Available 60
Class details
Adelaide City Campus West
Class number 59540
Section SE01
Size 60
Available 60
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.