Course overview
To provide students with the theoretical and operational tools of marketing analytics for decision making at the advanced level. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.
- Brand Growth Analytics
- Consumer Preference And New Product Adoptions
- Response Models And Media Analytics
Course learning outcomes
- Knowledge and applications of analytical tools and marketing data
- Communication of the results
- Understanding of patterns of how businesses grow across different industries and countries using empirical data
- Apply marketing analytics skill to make marketing decisions
Degree list
The following degrees include this course