Advanced Marketing Analytics

Postgraduate | 2026

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Area/Catalogue
MARK 5006
Course ID icon
Course ID
201754
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

To provide students with the theoretical and operational tools of marketing analytics for decision making at the advanced level. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.

  • Brand Growth Analytics
  • Consumer Preference And New Product Adoptions
  • Response Models And Media Analytics

Course learning outcomes

  • Knowledge and applications of analytical tools and marketing data
  • Communication of the results
  • Understanding of patterns of how businesses grow across different industries and countries using empirical data
  • Apply marketing analytics skill to make marketing decisions

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A