Advertising: Theory and Practice

Postgraduate | 2026

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Area/Catalogue
MARK 5004
Course ID icon
Course ID
201751
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course delves into the core principles of advertising, merging theoretical knowledge with practical applications to cultivate a comprehensive understanding of the dynamics and strategies shaping the advertising landscape. The course provides a strategic framework for integrated advertising campaigns, exploring emerging trends. Students' skills are transformed to assist them in devising media and creative strategies to create impactful campaigns, from planning to evaluation. By mastering media and creative strategies, students become proficient advertisers, while also examining ethical and legal considerations in today's evolving marketplace.

  • Foundations In Advertising
  • Creative And Media In Advertising
  • Management Considerations For Campaign Planning

Course learning outcomes

  • Analyse the advertising industry by examining the roles of various stakeholders, including agencies, media platforms, and creative professionals
  • Evaluate and critique advertisements using relevant advertising theories and concepts to assess their effectiveness and impact
  • Synthesise evidence and information to develop well-rounded recommendations for advertising strategies, including setting objectives, devising plans, and allocating budgets
  • Exemplify advanced skills in media and creative strategy within advertising, exploring a range of tools, options, and approaches utilised by advertisers
  • Demonstrate mastery of effective advertising strategies, incorporating specific metrics and tactics to achieve desired outcomes and goals

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A