Course overview
This course delves into the core principles of advertising, merging theoretical knowledge with practical applications to cultivate a comprehensive understanding of the dynamics and strategies shaping the advertising landscape. The course provides a strategic framework for integrated advertising campaigns, exploring emerging trends. Students' skills are transformed to assist them in devising media and creative strategies to create impactful campaigns, from planning to evaluation. By mastering media and creative strategies, students become proficient advertisers, while also examining ethical and legal considerations in today's evolving marketplace.
- Foundations In Advertising
- Creative And Media In Advertising
- Management Considerations For Campaign Planning
Course learning outcomes
- Analyse the advertising industry by examining the roles of various stakeholders, including agencies, media platforms, and creative professionals
- Evaluate and critique advertisements using relevant advertising theories and concepts to assess their effectiveness and impact
- Synthesise evidence and information to develop well-rounded recommendations for advertising strategies, including setting objectives, devising plans, and allocating budgets
- Exemplify advanced skills in media and creative strategy within advertising, exploring a range of tools, options, and approaches utilised by advertisers
- Demonstrate mastery of effective advertising strategies, incorporating specific metrics and tactics to achieve desired outcomes and goals
Degree list
The following degrees include this course