Course overview
To provide students with the theoretical and evidence-based foundations of marketing. Students will learn a framework for sustainable growth and how to manage the marketing function. They will develop the capability to evaluate marketing activities and learn decision rules to make effective media, advertising and distribution channel decisions for their brands and businesses. They will learn how to effectively work in a team delivering a marketing plan as well as the leadership and managerial skills required to manage the marketing function in an organisation.
- Fundamentals Of Marketing
- Managing Market-Based Assets
- Delivering Growth
Course learning outcomes
- Embed evidence-based marketing principles, critically reflect on the role of the marketing function in contemporary organisations and understand how to govern creative, commercially viable, innovative and ethical solutions.
- Critically evaluate and plan how demand can be stimulated and managed within a sustainable growth framework and implications for solving complex and ambiguous management and leadership problems
- Solve problems using marketing management principles in diverse and international business and enterprise environments.
- Demonstrate advanced communication and interpersonal skills to build collaborative professional relationships.