Value: Marketing

Postgraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
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Area/Catalogue
MARK 5002
Course ID icon
Course ID
201819
Campus icon
Campus
Adelaide City Campus East
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course owner
Course owner
Marketing
Course level icon
Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

To provide students with the theoretical and evidence-based foundations of marketing. Students will learn a framework for sustainable growth and how to manage the marketing function. They will develop the capability to evaluate marketing activities and learn decision rules to make effective media, advertising and distribution channel decisions for their brands and businesses. They will learn how to effectively work in a team delivering a marketing plan as well as the leadership and managerial skills required to manage the marketing function in an organisation.

  • Fundamentals Of Marketing
  • Managing Market-Based Assets
  • Delivering Growth

Course learning outcomes

  • Embed evidence-based marketing principles, critically reflect on the role of the marketing function in contemporary organisations and understand how to govern creative, commercially viable, innovative and ethical solutions.
  • Critically evaluate and plan how demand can be stimulated and managed within a sustainable growth framework and implications for solving complex and ambiguous management and leadership problems
  • Solve problems using marketing management principles in diverse and international business and enterprise environments.
  • Demonstrate advanced communication and interpersonal skills to build collaborative professional relationships.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Degree list
The following degrees include this course