Customer Analytics

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 5001
Course ID icon
Course ID
201815
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course aims to equip students with the essential knowledge and skills to analyse customer data effectively, thereby improving business performance. It builds on concepts such as customer segmentation, customer lifetime value, cohort analysis, and analysis of customer data from social media, laying a solid foundation for data-driven decision-making to enhance customer experiences and boost business performance.

Course learning outcomes

  • Apply analytical techniques to analyse customer data from various channels
  • Utilise customer data to inform and support business decision-making
  • Evaluate and improve business performance using insights derived from customer data analysis

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A