Course overview
Marketing is essential for all businesses, regardless of size or nature. Marketing managers play a key role in maintaining customer relationships, while everyone in a business must grasp its marketplace dynamics. This course aims to give students a comprehensive understanding of marketing principles, encompassing key marketing activities, market analysis, consumer behaviour, and strategic planning, and foster their ability to apply this knowledge in real-world business scenarios.
- Marketing Foundations
- Marketing Mix
- Other Contemporary Topics In Marketing
Course learning outcomes
- Interpret complex marketing issues and problems using relevant theories, concepts and methods
- Evaluate and synthesise new information and existing knowledge from a multitude of sources and experiences
- Critically analyse marketing information, such as case studies or other real-world marketing issues, to derive at recommendations to address marketing issues and opportunities
- Prepare professional, logical and coherent marketing materials, such as reports, posters or videos
- Prepare professional, logical and coherent written marketing reports
Degree list
The following degrees include this course