Course overview
Marketing is essential for all businesses, regardless of size or nature. Marketing managers play a key role in maintaining customer relationships, while everyone in a business must grasp its marketplace dynamics. This course aims to give students a comprehensive understanding of marketing principles, encompassing key marketing activities, market analysis, consumer behaviour, and strategic planning, and foster their ability to apply this knowledge in real-world business scenarios.
- Marketing Foundations
- Marketing Mix
- Other Contemporary Topics In Marketing
Course learning outcomes
- Interpret complex marketing issues and problems using relevant theories, concepts and methods
- Evaluate and synthesise new information and existing knowledge from a multitude of sources and experiences
- Critically analyse marketing information, such as case studies or other real-world marketing issues, to derive at recommendations to address marketing issues and opportunities
- Prepare professional, logical and coherent marketing materials, such as reports, posters or videos
- Prepare professional, logical and coherent written marketing reports
Availability
Class details
Adelaide City Campus West
Class number 20757
Section WS01
Size 40
Available 40
Class number 20758
Section WS03
Size 40
Available 40
Class number 25226
Section WS05
Size 40
Available 40
Class number 25227
Section WS06
Size 30
Available 30
Class details
Adelaide City Campus West
Class number 50918
Section WS01
Size 40
Available 40
Class number 50920
Section WS03
Size 35
Available 35
Class number 55327
Section WS04
Size 40
Available 40
Class number 55328
Section WS05
Size 40
Available 40
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.