Course overview
In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue. The course provides students some real-world experience of working as a Product Marketing Manager, exposing them to both the highs and the lows resulting from their business and marketing decisions. Students reflect on what they have already learnt and integrate all their business and marketing thinking, in a team-based competitive marketing strategy simulation - StratSim (Strategic Management Simulation).
Course learning outcomes
- Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment
- Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management
- Design and apply a strategic marketing plan
- Develop and apply skills in oral and written presentation and negotiation
- Demonstrate the ability to work successfully in a team to achieve autonomous and organisational objectives
Fee calculator
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Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.