Course overview
The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.
Course learning outcomes
- Apply basic communication theories and concepts to undestand the business environment for a company and undestand marketing communication activities
- Undertake analysis to develop appropriate marketing communication objectives for a specified target market considering a range of media and methods available to marketers
- Indentify, analyse and evaluate data and information based on evidence to develop a relevant marketing communications brief and audit
- Present a brief verbal presentation to the class showing insight and analysis
- Show analysis in case study and discussion work for participation marks which indicate critical thinking. Activities may cover campaigns in other countries and may consider ethical implications
Availability
Class details
Adelaide City Campus West
Class number 30069
Section LE01
Size 200
Available 198
Class number 30075
Section TU01
Size 30
Available 30
Class number 30074
Section TU02
Size 30
Available 30
Class number 30073
Section TU03
Size 30
Available 30
Class number 30072
Section TU04
Size 30
Available 30
Class number 30071
Section TU05
Size 30
Available 30
Class number 30070
Section TU06
Size 30
Available 29
Adelaide City Campus East
Class number 30109
Section TU07
Size 30
Available 29
Class details
Adelaide City Campus West
Class number 59738
Section LE01
Size 200
Available 200
Class number 59744
Section TU01
Size 30
Available 30
Class number 59743
Section TU02
Size 30
Available 30
Class number 59742
Section TU03
Size 30
Available 30
Class number 59741
Section TU04
Size 30
Available 30
Class number 59740
Section TU05
Size 30
Available 30
Class number 59739
Section TU06
Size 30
Available 30
Adelaide City Campus East
Class number 59775
Section TU07
Size 30
Available 30
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.