Course overview
The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.
Course learning outcomes
- Apply basic communication theories and concepts to undestand the business environment for a company and undestand marketing communication activities
- Undertake analysis to develop appropriate marketing communication objectives for a specified target market considering a range of media and methods available to marketers
- Indentify, analyse and evaluate data and information based on evidence to develop a relevant marketing communications brief and audit
- Present a brief verbal presentation to the class showing insight and analysis
- Show analysis in case study and discussion work for participation marks which indicate critical thinking. Activities may cover campaigns in other countries and may consider ethical implications