Course overview
Students work in groups to prepare a Marketing Plan for a local Adelaide business or not-for-profit organization. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of marketing theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients.
Course learning outcomes
- Identify Marketing issues/problems and apply relevant theories, principles, concepts and models to propose solutions
- Apply relevant ethical frameworks for Marketing decision making in a professional business context
- Display critical thinking and apply judgement when interpreting Marketing issues/problems
- Communicate and work effectively in teams and as individuals
- Display reasoned decision making processes and self-managed strategies leading to professional outcomes in Marketing
- Understand the complex relationship between people and organisations and reflect upon the development of professional behaviours