Marketing Analytics (UoA)

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 3021
Course ID icon
Course ID
207548
Campus icon
Campus
Adelaide City Campus East
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
Course coordinator
Course coordinator
Atya Zeb
Course level icon
Course level
3
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course develops students' capabilities to use analytical tools and techniques to address marketing problems, with a focus on providing data to assist marketing decision-making. Marketing analytics enables marketers to measure, manage and analyse customer preferences and trends, as well as evaluate marketing performance to maximize its effectiveness. Students will develop an understanding how to use marketing analytics to predict outcomes. The course also examines the ethical and technical issues related to data privacy.

Course learning outcomes

  • Demonstrate the use of analytical tools in marketing.
  • Choose appropriate data sources and analytical tools to assess marketing performance.
  • Apply analytics tools to a variety of data collected by marketers.
  • Translate the results of quantitative analyses into managerial insights for marketing decision-making.
  • Explain and illustrate how marketing analytics are used in an integrated manner to solve strategic marketing problems.

Availability

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Adelaide City Campus East

Class number
Class number 50899
Section
Section LE01
Size
Size 125
Available
Available 125
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Tuesday 3:10pm - 5pm Adelaide City Campus East Engineering South, S112
13 Oct - 10 Nov Tuesday 3:10pm - 5pm Adelaide City Campus East Engineering South, S112
Class number
Class number 50904
Section
Section TU01
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 9:10am - 10am Adelaide City Campus East Nexus10, 220
14 Oct - 11 Nov Wednesday 9:10am - 10am Adelaide City Campus East Nexus10, 220
Class number
Class number 50903
Section
Section TU02
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 10:10am - 11am Adelaide City Campus East Nexus10, 220
14 Oct - 11 Nov Wednesday 10:10am - 11am Adelaide City Campus East Nexus10, 220
Class number
Class number 50902
Section
Section TU03
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 12:10pm - 1pm Adelaide City Campus East Nexus10, 228
14 Oct - 11 Nov Wednesday 12:10pm - 1pm Adelaide City Campus East Nexus10, 228
Class number
Class number 50901
Section
Section TU04
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 12:10pm - 1pm Adelaide City Campus East Nexus10, 217
15 Oct - 12 Nov Thursday 12:10pm - 1pm Adelaide City Campus East Nexus10, 217
Class number
Class number 50900
Section
Section TU05
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 11:10am - 12pm Adelaide City Campus East Nexus10, 217
15 Oct - 12 Nov Thursday 11:10am - 12pm Adelaide City Campus East Nexus10, 217

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed MARKETNG3002 Marketing Analytics at the University of Adelaide

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.