Data Driven Customer Engagement

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 3016
Course ID icon
Course ID
207543
Campus icon
Campus
Adelaide City Campus East
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
Course coordinator
Course coordinator
Atya Zeb
Course level icon
Course level
3
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This subject responds to business growing emphasis and reliance on data and considers the use of data analytics in digital marketing. It introduces students to the many ways data can help engage customers and track performance. Students utilise relevant digital tools and technologies concerning search engine optimisation (SEO), digital analytics, and other social media metrics including Google analytics. The course emphasizes how data analytics supports digital marketing strategy and aids marketing-oriented decision-making. Students also critically examine the consequences of digital marketing, and the limits and perils of big data.

Course learning outcomes

  • Explain and illustrate the strategic role of data analytics in digital marketing.
  • Identify and evaluate appropriate tools and techniques to analyse digital marketing performance.
  • Apply a variety of data collection and analysis technologies for the purposes of digital marketing analysis.
  • Interpret digital marketing data analysis and translate it into tangible strategic and tactical insights.
  • Consider the ethical considerations of big data in sustainable businesses.

Availability

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Adelaide City Campus East

Class number
Class number 50893
Section
Section LE01
Size
Size 125
Available
Available 125
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Tuesday 1:10pm - 3pm Adelaide City Campus East Napier, G04
13 Oct - 10 Nov Tuesday 1:10pm - 3pm Adelaide City Campus East Napier, G04
Class number
Class number 50898
Section
Section TU01
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 11:10am - 1pm Adelaide City Campus East Nexus10, 228
16 Oct - 13 Nov Friday 11:10am - 1pm Adelaide City Campus East Nexus10, 228
Class number
Class number 50897
Section
Section TU02
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 9:10am - 11am Adelaide City Campus East Nexus10, 217
15 Oct - 12 Nov Thursday 9:10am - 11am Adelaide City Campus East Nexus10, 217
Class number
Class number 50896
Section
Section TU03
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 9:10am - 11am Adelaide City Campus East Nexus10, 217
16 Oct - 13 Nov Friday 9:10am - 11am Adelaide City Campus East Nexus10, 217
Class number
Class number 50895
Section
Section TU04
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Tuesday 4:10pm - 6pm Adelaide City Campus East Nexus10, 217
13 Oct - 10 Nov Tuesday 4:10pm - 6pm Adelaide City Campus East Nexus10, 217
Class number
Class number 50894
Section
Section TU05
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 2:10pm - 4pm Adelaide City Campus East Nexus10, 217
16 Oct - 13 Nov Friday 2:10pm - 4pm Adelaide City Campus East Nexus10, 217

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed MARKETNG3008 Data Driven Customer Engagement at the University of Adelaide

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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