Course overview
In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue. Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the strategic marketing simulation; marketing management; budgeting for marketing; forecasting for business management; and achieving corporate outcomes with marketing.
Course learning outcomes
- Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment.
- Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management.
- Design and apply a strategic marketing plan.
- Develop and apply skills in oral and written presentation and negotiation.
- Demonstrate the ability to work successfully in a team to achieve autonomous and organisational objectives.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (advanced level); ii) Problem Solving (advanced level); iii) Teamwork (advanced level); iv) Written Communication (advanced level); and v) Oral Communication (advanced level).
Degree list
The following degrees include this course