UO Integrated Marketing

Undergraduate | 2026

Course page banner
area/catalogue icon
Area/Catalogue
MARK 3012
Course ID icon
Course ID
204120
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
alt
Note:
Course data is interim and subject to change

Course overview

In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue. Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the strategic marketing simulation; marketing management; budgeting for marketing; forecasting for business management; and achieving corporate outcomes with marketing.

Course learning outcomes

  • Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment.
  • Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management.
  • Design and apply a strategic marketing plan.
  • Develop and apply skills in oral and written presentation and negotiation.
  • Demonstrate the ability to work successfully in a team to achieve autonomous and organisational objectives.
  • Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (advanced level); ii) Problem Solving (advanced level); iii) Teamwork (advanced level); iv) Written Communication (advanced level); and v) Oral Communication (advanced level).

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A