Course overview
To develop students understanding of digital marketing, the course delves into marketing activities across the Internet and advanced platforms, contrasting them with traditional methods. It covers developing digital marketing strategies, encompassing web technologies, mobile, and online advertising, with reference to social media and influencer marketing. Additionally, it explores the execution and evaluation of strategies, leveraging technologies like digital analytics and AI. Legal frameworks are also discussed, emphasising privacy, data management, and cybersecurity, ensuring students are well-versed in navigating the complexities of the digital landscape.
Course learning outcomes
- Describe a range of digital marketing tools and strategies to improve business performance
- Compare and contrast marketing and consumer behaviour in traditional (offline) versus digital contexts
- Recommend and justify tools to formulate an appropriate digital media strategy
- Analyse social and ethical issues in globalised electronic markets
- Identify and critically examine emerging trends in digital marketing
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.