Course overview
This course shall equip students with foundational knowledge of contemporary branding practices and to enhance their ability to understand various brand management strategies. Students will learn about how consumers process, store, and retrieve brand-related information. They will develop a clear understanding of the key brand performance metrics and benchmarks for your brand and come to understand how brands compete.
Course learning outcomes
- Examine marketing knowledge from the perspective of brand management
- Compare the quality of evidence available to support branding theories
- Identify brand marketing challenges and use of situation-specific evidence such as ethics, sustainability and cultural diversity, and factual data to make recommendations of how to grow a brand, including issues
- In the context of the Marketing discipline, demonstrate business acumen, and skills in problem solving and communication
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.