Branding

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 3001
Course ID icon
Course ID
200189
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course shall equip students with foundational knowledge of contemporary branding practices and to enhance their ability to understand various brand management strategies. Students will learn about how consumers process, store, and retrieve brand-related information. They will develop a clear understanding of the key brand performance metrics and benchmarks for your brand and come to understand how brands compete.

Course learning outcomes

  • Examine marketing knowledge from the perspective of brand management
  • Compare the quality of evidence available to support branding theories
  • Identify brand marketing challenges and use of situation-specific evidence such as ethics, sustainability and cultural diversity, and factual data to make recommendations of how to grow a brand, including issues
  • In the context of the Marketing discipline, demonstrate business acumen, and skills in problem solving and communication

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A