Market Research and Customer Insights

Undergraduate | 2026

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Area/Catalogue
MARK 3000
Course ID icon
Course ID
200188
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

To provide students with an understanding of the essential role of market research in providing accurate and useful information upon which to base business decision-making, how market research is carried out, and the different sorts of market research data commonly encountered.

  • Foundations of Market Research
  • Methods and Considerations of Data Collection
  • Strategics Issues in Market Research

Course learning outcomes

  • Describe various market research methods and their practical applications
  • Analyse the strengths and limitations of various market research methods and data sources and reports.
  • Prepare a brief for a market research agency
  • Interpret data or information to derive useful customer insights
  • Analyse ethical and international issues pertaining to market research and their impact on research practices

Assessment

Short Response Questions, Short Response Questions, Short Response Questions, Short Response Questions, Report, Professional Simulation