Course overview
To provide students with an understanding of the essential role of market research in providing accurate and useful information upon which to base business decision-making, how market research is carried out, and the different sorts of market research data commonly encountered.
- Foundations of Market Research
- Methods and Considerations of Data Collection
- Strategics Issues in Market Research
Course learning outcomes
- Describe various market research methods and their practical applications
- Analyse the strengths and limitations of various market research methods and data sources and reports.
- Prepare a brief for a market research agency
- Interpret data or information to derive useful customer insights
- Analyse ethical and international issues pertaining to market research and their impact on research practices
Availability
Class details
Adelaide City Campus West
Class number 26770
Section TU01
Size 25
Available 25
Class number 26769
Section TU02
Size 25
Available 25
Class number 26768
Section TU03
Size 25
Available 22
Class number 26767
Section TU04
Size 25
Available 25
Class number 26766
Section TU05
Size 25
Available 25
Class number 26765
Section TU06
Size 25
Available 25
Class number 26764
Section TU07
Size 25
Available 22
Class number 26763
Section TU08
Size 25
Available 25
Class number 26762
Section TU09
Size 25
Available 25
Class number 26761
Section TU10
Size 25
Available 25
Class number 26760
Section TU11
Size 25
Available 25
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