Course overview
To provide students with an understanding of the essential role of market research in providing accurate and useful information upon which to base business decision-making, how market research is carried out, and the different sorts of market research data commonly encountered.
- Foundations Of Market Research
- Methods & Considerations Of Data Collection
- Strategics Issues In Market Research
Course learning outcomes
- Describe various market research methods and their practical applications
- Recognise the strengths and limitations of market research methods
- Prepare a brief for a market research agency
- Evaluate the benefits and limitations of different types of market research data and reports
- Interpret data or information to derive useful customer insights
- Understand ethical and international issues pertaining to market research
Degree list
The following degrees include this course