Course overview
To provide students with an understanding of the essential role of market research in providing accurate and useful information upon which to base business decision-making, how market research is carried out, and the different sorts of market research data commonly encountered.
- Foundations of Market Research
- Methods and Considerations of Data Collection
- Strategics Issues in Market Research
Course learning outcomes
- Describe various market research methods and their practical applications
- Analyse the strengths and limitations of various market research methods and data sources and reports.
- Prepare a brief for a market research agency
- Interpret data or information to derive useful customer insights
- Analyse ethical and international issues pertaining to market research and their impact on research practices
Degree list
The following degrees include this course