Marketing Strategy

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 2018
Course ID icon
Course ID
207541
Campus icon
Campus
Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
Course coordinator
Course coordinator
Steve Goodman
Course level icon
Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, product-market definition, business models, competitive analysis, strategic approaches and marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course learning outcomes

  • Undertake analysis of consumer and business needs to identify changing market segments.
  • Explain and evaluate strategic options for a firm given an understanding of a segmented market context.
  • Undertake a competitor analysis within a segmented market context.
  • Identify suitable positioning characteristics and position a product within a market segment context.
  • Work effectively as a team member.

Availability

Census date Icon
Census date
Fri 27/03/2026
Enrol by date
Enrol by date
Fri 13/03/2026
Last day to W
Last day to W
Fri 10/04/2026
Last day to WF
Last day to WF
Fri 08/05/2026

Class details

Adelaide City Campus West

Class number
Class number 28918
Section
Section LE01
Size
Size 175
Available
Available 173
Dates Days Time Campus Location Instructor
2 Mar - 13 Apr Monday 10:10am - 11am Adelaide City Campus West Sir Hans Heysen, HH5-08
4 May - 18 May Monday 10:10am - 11am Adelaide City Campus West Sir Hans Heysen, HH5-08
Class number
Class number 28925
Section
Section TU01
Size
Size 25
Available
Available 23
Dates Days Time Campus Location Instructor
4 Mar - 15 Apr Wednesday 11:10am - 1pm Adelaide City Campus West Barbara Hanrahan, BH3-11
6 May - 20 May Wednesday 11:10am - 1pm Adelaide City Campus West Barbara Hanrahan, BH3-11
Class number
Class number 28924
Section
Section TU02
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
4 Mar - 15 Apr Wednesday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH3-12
6 May - 20 May Wednesday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH3-12
Class number
Class number 28923
Section
Section TU03
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
3 Mar - 14 Apr Tuesday 12:10pm - 2pm Adelaide City Campus West Jeffrey Smart, JS5-13
5 May - 19 May Tuesday 12:10pm - 2pm Adelaide City Campus West Jeffrey Smart, JS5-13
Class number
Class number 28922
Section
Section TU04
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Mar - 17 Apr Friday 12:10pm - 2pm Adelaide City Campus West Barbara Hanrahan, BH3-12
8 May - 22 May Friday 12:10pm - 2pm Adelaide City Campus West Barbara Hanrahan, BH3-12
Class number
Class number 28921
Section
Section TU05
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
2 Mar - 13 Apr Monday 12:10pm - 2pm Adelaide City Campus West Sir George Kingston, GK4-18
4 May - 18 May Monday 12:10pm - 2pm Adelaide City Campus West Sir George Kingston, GK4-18
Class number
Class number 28920
Section
Section TU06
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
5 Mar - 16 Apr Thursday 12:10pm - 2pm Adelaide City Campus West Jeffrey Smart, JS4-12B
7 May - 21 May Thursday 12:10pm - 2pm Adelaide City Campus West Jeffrey Smart, JS4-12B
Class number
Class number 28919
Section
Section TU07
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Mar - 17 Apr Friday 2:10pm - 4pm Adelaide City Campus West Yungondi, Y4-09
8 May - 22 May Friday 2:10pm - 4pm Adelaide City Campus West Yungondi, Y4-09

Prerequisite(s)

  • must have completed 1 of MARK1008 Introduction to Marketing/MARK1010 OL Introduction to Marketing

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed MARKETNG2010 Marketing Strategy at the University of Adelaide

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.