Advertising (UniSA)

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 2016
Course ID icon
Course ID
207539
Campus icon
Campus
Adelaide City Campus
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
Adelaide University
Course level icon
Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

This course aims to prepare students to be questioning buyers and knowledgeable managers of advertising, from the advertiser's perspective and/or to sell and manage such services from an agency perspective. Managing advertising as part of the marketing process. Understanding theory and practical issues. The advertising budgeting and planning process. Working with advertising agencies and others to produce effective advertising.

Course learning outcomes

  • Describe the industry (different players, types of agencies, media, regulation etc).
  • Explain how advertising works (ie critique theories, identify links to buyer behaviour).
  • Evaluate advertising with appropriate measures and methodologies.
  • Formulate appropriate objectives, strategies, plans and budgets.
  • Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (intermediate level); and ii) Ethical Awareness (intermediate level).

Prerequisite(s)

  • Must have completed MARK1017 Consumer Behaviour (UniSA) AND must have completed 1 of MARK1000 Marketing Principles/MARK1009 Marketing Principles: Trading and Exchange/MARK1013 UO Marketing Principles: Trading and Exchange

Corequisite(s)

N/A

Antirequisite(s)

  • Must not have completed MARK2033 UO Advertising at the University of South Australia OR must not have completed MARK2007 Advertising at the University of South Australia

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

Fee calculator

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Study Abroad student tuition fees are available here.

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.