Course overview
This course will enable students to develop their professional identity in a marketing related field, and to help them plan and make choices that will enhance their university experience and early career. Professional communication; networking strategies; negotiation and interpersonal relationships with a variety of stakeholders; presentation design and delivery; written communication across an array of professional contexts; self-assessment and reflection on professional skills; choice of marketing electives and formulating a career development plan and resume.
Course learning outcomes
- Identify skills and knowledge relevant for a marketing professional, capture evidence, reflect on it and justify current levels of professional development.
- Demonstrate a professional orientation, document learning and achievements, set career directions, identify opportunities and devise a plan for professional development.
- Identify essential marketing communication and negotiation principles, implementing these in a variety of professional contexts.
- Apply written and presentation skills within a professional context, adhering to ethical practice.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (intermediate level); ii) Ethical Awareness (foundation level); and iii) Written Communication (foundation level).