Course overview
This course will enable students to develop their professional identity in a marketing related field, and to help them plan and make choices that will enhance their university experience and early career. Professional communication; networking strategies; negotiation and interpersonal relationships with a variety of stakeholders; presentation design and delivery; written communication across an array of professional contexts; self-assessment and reflection on professional skills; choice of marketing electives and formulating a career development plan and resume.
Course learning outcomes
- Identify skills and knowledge relevant for a marketing professional, capture evidence, reflect on it and justify current levels of professional development.
- Demonstrate a professional orientation, document learning and achievements, set career directions, identify opportunities and devise a plan for professional development.
- Identify essential marketing communication and negotiation principles, implementing these in a variety of professional contexts.
- Apply written and presentation skills within a professional context, adhering to ethical practice.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (intermediate level); ii) Ethical Awareness (foundation level); and iii) Written Communication (foundation level).
Availability
Class details
Adelaide City Campus West
Class number 21527
Section WS01
Size 30
Available 30
Class number 21529
Section WS03
Size 30
Available 30
Class number 21530
Section WS04
Size 30
Available 30
Online
Class number 20172
Section 01OL
Size 100
Available 100
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.