Course overview
The aim of this course is to provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing. Cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.
Course learning outcomes
- Describe the basic principles of marketing and consumer behaviour.
- Identify the situations when these principles can be applied in the context of health.
- Choose and apply the appropriate strategies and methods for promoting healthy behaviours.
- Identify and describe a health promotion intervention strategy and evaluate its success.
Degree list
The following degrees include this course