UO Marketing for Health and Wellbeing

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 2012
Course ID icon
Course ID
204114
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing. Cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.

Course learning outcomes

  • Describe the basic principles of marketing and consumer behaviour.
  • Identify the situations when these principles can be applied in the context of health.
  • Choose and apply the appropriate strategies and methods for promoting healthy behaviours.
  • Identify and describe a health promotion intervention strategy and evaluate its success.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A