Course overview
This course aims to prepare students to be informed buyers and managers of advertising from both the advertiser's and agency perspective. Managing advertising as part of the marketing process. Understanding theory and practical issues. The advertising budgeting and planning process. Working with advertising agencies and others to produce effective advertising.
Course learning outcomes
- Describe the industry (different players, types of agencies, media, regulation etc)
- Explain how advertising works (ie critique theories, identify links to buyer behaviour)
- Evaluate advertising with appropriate measures and methodologies
- Formulate appropriate objectives, strategies, plans and budgets
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (intermediate level); and ii) Ethical Awareness (intermediate level).
Availability
Class details
Online
Class number 3094
Section 01OL
Size 500
Available 496
Notes:
Class details
Online
Class number 1090
Section 01OL
Size 500
Available 500
Notes:
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