Course overview
Digital media and technologies are causing a significant shift to a new business reality, and changing the way businesses connect with customers and other stakeholders. This course aims to develop students' understanding of contemporary business in the digital media environment. Students will develop an understanding of digital business models, digital customer journeys, and apply relevant theories and principles to address business challenges in a digital context.
Course learning outcomes
- Understand the importance of digital media in relation to business practice
- Evaluate the various digital marketing tools used within a digital media strategy
- Describe a range of common strategies for use in a digital marketing plan including the digital marketing toolbox, content marketing, mobile marketing, augmented, virtual, and mixed reality, and social media
- Recommend and justify an appropriate mix of such strategies to create a digital media strategy
- Display critical thinking and problem solving skills
Availability
Class details
Adelaide City Campus West
Group 1
Class number 28907
Section SE01
Size 150
Available 88
Class number 29968
Section TU02
Size 30
Available 4
Class number 29969
Section TU01
Size 30
Available 17
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