Digital Media in Business

Undergraduate | 2026

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Area/Catalogue
MARK 2006
Course ID icon
Course ID
204108
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

Digital media and technologies are causing a significant shift to a new business reality, and changing the way businesses connect with customers and other stakeholders. This course aims to develop students' understanding of contemporary business in the digital media environment. Students will develop an understanding of digital business models, digital customer journeys, and apply relevant theories and principles to address business challenges in a digital context.

Course learning outcomes

  • Understand the importance of digital media in relation to business practice
  • Evaluate the various digital marketing tools used within a digital media strategy
  • Describe a range of common strategies for use in a digital marketing plan including the digital marketing toolbox, content marketing, mobile marketing, augmented, virtual, and mixed reality, and social media
  • Recommend and justify an appropriate mix of such strategies to create a digital media strategy
  • Display critical thinking and problem solving skills

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A