Advertising

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 2001
Course ID icon
Course ID
200228
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course aims to prepare students to be questioning buyers and knowledgeable managers of advertising, from the advertiser’s perspective and/or to sell and manage such services from an agency perspective. Students will gain an understanding of the role of advertising across history and within contemporary society. Students will acquire skills and knowledge in working with media to develop campaigns, including campaign planning, media liaison, media planning and buying, campaign evaluation, and creative considerations.

  • Foundations In Advertising
  • Creative And Media In Advertising
  • Management Considerations For Campaign Planning

Course learning outcomes

  • Explain the structure of the advertising industry, including the roles and relationships of key players, such as agencies, media outlets, and creative professionals
  • Apply relevant advertising theories and concepts to evaluate and analyse advertisements
  • Identify and evaluate evidence-based information to formulate appropriate advertising recommendations, including objectives, strategies, plans and budgets
  • Develop skills in media and creative strategy by examining the different tools, options and approaches used by advertisers
  • Apply evidence-based advertising strategies using specific metrics and tactics to achieve measurable campaign objectives

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A