Course overview
This course aims to prepare students to be questioning buyers and knowledgeable managers of advertising, from the advertiser’s perspective and/or to sell and manage such services from an agency perspective. Students will gain an understanding of the role of advertising across history and within contemporary society. Students will acquire skills and knowledge in working with media to develop campaigns, including campaign planning, media liaison, media planning and buying, campaign evaluation, and creative considerations.
- Foundations In Advertising
- Creative And Media In Advertising
- Management Considerations For Campaign Planning
Course learning outcomes
- Explain the structure of the advertising industry, including the roles and relationships of key players, such as agencies, media outlets, and creative professionals
- Apply relevant advertising theories and concepts to evaluate and analyse advertisements
- Identify and evaluate evidence-based information to formulate appropriate advertising recommendations, including objectives, strategies, plans and budgets
- Develop skills in media and creative strategy by examining the different tools, options and approaches used by advertisers
- Apply evidence-based advertising strategies using specific metrics and tactics to achieve measurable campaign objectives
Degree list
The following degrees include this course