Marketing Analytics

Undergraduate | 2026

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Area/Catalogue
MARK 2000
Course ID icon
Course ID
200186
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

To provide students with the theoretical and operational tools of marketing analytics for decision making. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.

  • Brand Growth Analytics
  • Consumer Preference And New Product Adoptions
  • Response Models And Media Analytics

Course learning outcomes

  • Demonstrate the knowledge and applications of analytical tools to various data sources in marketing
  • Communicate the results of marketing analytics to managers
  • Demonstrate an understanding of patterns of how businesses grow across different industries and countries using empirical data
  • Explain and illustrate how marketing analytics are used in an integrated manner to solve marketing problems

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A