Course overview
To provide students with the theoretical and operational tools of marketing analytics for decision making. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.
- Brand Growth Analytics
- Consumer Preference And New Product Adoptions
- Response Models And Media Analytics
Course learning outcomes
- Demonstrate the knowledge and applications of analytical tools to various data sources in marketing
- Communicate the results of marketing analytics to managers
- Demonstrate an understanding of patterns of how businesses grow across different industries and countries using empirical data
- Explain and illustrate how marketing analytics are used in an integrated manner to solve marketing problems