Course overview
To provide students with the theoretical and operational tools of marketing analytics for decision making. Students will explore the intricacies of marketing analytics. They will develop the skills and knowledge needed to extract meaningful insights from data and drive effective data-driven strategies.
- Brand Growth Analytics
- Consumer Preference And New Product Adoptions
- Response Models And Media Analytics
Course learning outcomes
- Demonstrate the knowledge and applications of analytical tools to various data sources in marketing
- Communicate the results of marketing analytics to managers
- Demonstrate an understanding of patterns of how businesses grow across different industries and countries using empirical data
- Explain and illustrate how marketing analytics are used in an integrated manner to solve marketing problems
Availability
Class details
Adelaide City Campus West
Class number 22902
Section TU01
Size 30
Available 29
Class number 22905
Section TU04
Size 30
Available 30
Class number 22906
Section TU05
Size 30
Available 30
Class number 22901
Section WS01
Size 90
Available 89
Class details
Adelaide City Campus West
Class number 60260
Section TU01
Size 30
Available 26
Class number 60262
Section TU03
Size 30
Available 30
Class number 60263
Section TU04
Size 30
Available 30
Class number 60259
Section WS01
Size 90
Available 86
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.