UO Public Relations: Theory and Practice

Undergraduate | 2026

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Area/Catalogue
MARK 1014
Course ID icon
Course ID
204107
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
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University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to introduce students to the principles of public communication by examining the concepts, theories and contexts of professional practice This course covers a diverse range of organisational and public communication theory and practice to provide a foundation for the higher level courses in the professional major. This course introduces fundamental theoretical principles and practices underpinning various forms of organisational and public communication. It provides an understanding of the political, economic, social and technological context of organisations' communication approaches, particularly media relations, public relations and advertising.

Course learning outcomes

  • demonstrate an understanding of public relations and organisational communication concepts, theories and contexts and the importance of professional ethics
  • understand the public relations industry and the diversity of its practice
  • identify problems and opportunities for public communication activity through analysis and application of relevant public communication theory
  • develop foundational skills in writing for professional practice, including traditional and digital media

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A