Course overview
The aim of this course is to introduce students to the principles of public communication by examining the concepts, theories and contexts of professional practice This course covers a diverse range of organisational and public communication theory and practice to provide a foundation for the higher level courses in the professional major. This course introduces fundamental theoretical principles and practices underpinning various forms of organisational and public communication. It provides an understanding of the political, economic, social and technological context of organisations' communication approaches, particularly media relations, public relations and advertising.
Course learning outcomes
- demonstrate an understanding of public relations and organisational communication concepts, theories and contexts and the importance of professional ethics
- understand the public relations industry and the diversity of its practice
- identify problems and opportunities for public communication activity through analysis and application of relevant public communication theory
- develop foundational skills in writing for professional practice, including traditional and digital media
Degree list
The following degrees include this course