UO Marketing Principles: Trading and Exchange

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 1013
Course ID icon
Course ID
204106
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the key activities that are involved in marketing.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

Report

Degree list
The following degrees include this course
Bachelor of Marketing and Communication
Bachelor of Business (Financial Planning)
Bachelor of Accounting
Bachelor of Business (Marketing)
Bachelor of Business (Management)
Bachelor of Communication
Bachelor of Business (Tourism, Events and Hospitality Management)
Diploma in Digital Business
Bachelor of Information Technology
Bachelor of Psychology
Bachelor of Business (Human Resource Management)
Bachelor of Digital Business
Bachelor of Business (Economics, Finance and Trade)