Course overview
The aim of this course is to provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the key activities that are involved in marketing.
Course learning outcomes
- Identify the concepts and principles used in marketing management, recognise and critically appraise the use of these concepts and principles by organisations.
- Explain how contemporary markets function and what influences customer and client response.
- Demonstrate the ability to find key information about markets and major organisations' marketing policies.
- Apply the concepts and principles of marketing in written and oral form.
- Demonstrate Business Enterprise Skills: i) Problem Solving (foundation level); ii) Written Communication (foundation level); iii) Oral Communication (foundation level); and iv) International Perspective (foundation level).
Degree list
The following degrees include this course