UO Marketing Principles: Trading and Exchange

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 1013
Course ID icon
Course ID
204106
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the key activities that are involved in marketing.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

Report

Degree list
The following degrees include this course
Study Bachelor of Marketing and Communications at Adelaide University - Information for Domestic students
Study Bachelor of Business (Financial Planning) at Adelaide University - Information for Domestic students
Study Bachelor of Accounting at Adelaide University - Information for Domestic students
Study Bachelor of Business (Marketing) at Adelaide University - Information for Domestic students
Study Bachelor of Business (Management) at Adelaide University - Information for Domestic students
Study Bachelor of Communication at Adelaide University - Information for Domestic students
Study Bachelor of Business (Tourism, Events and Hospitality Management) at Adelaide University - Information for Domestic students
Study Diploma in Digital Business at Adelaide University - Information for Domestic students
Study Bachelor of Information Technology at Adelaide University - Information for Domestic students
Study Bachelor of Psychology at Adelaide University - Information for Domestic students
Study Bachelor of Business (Human Resource Management) at Adelaide University - Information for Domestic students
Study Bachelor of Digital Business at Adelaide University - Information for Domestic students
Study Undergraduate Certificate in Business (Digital Innovation) at Adelaide University - Information for Domestic students
Study Undergraduate Certificate in Business at Adelaide University - Information for Domestic students
Study Bachelor of Business (Economics, Finance and Trade) at Adelaide University - Information for Domestic students