Course overview
The aim of this course is to enable students to develop their professional identity in a marketing related field, and to help them plan and make choices that will enhance their university experience and early career. The aim of this course is topics include: professional communication; networking strategies; negotiation and interpersonal relationships with a variety of stakeholders; presentation design and delivery; written communication across an array of professional contexts; self-assessment and reflection on professional skills; choice of marketing electives and formulating a career development plan and resume.
Course learning outcomes
- Identify skills and knowledge relevant for a marketing professional, capture evidence, reflect on it and justify current levels of professional development
- Demonstrate a professional orientation, document learning and achievements, set career directions, identify opportunities and devise a plan for professional development
- Identify essential marketing communication and negotiation principles, implementing these in a variety of professional contexts
- Apply written and presentation skills within a professional context, adhering to ethical practice
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (intermediate level); ii) Ethical Awareness (foundation level); and iii) Written Communication (foundation level).
Availability
Class details
Online
Class number 3092
Section 01OL
Size 500
Available 500
Notes:
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