Contemporary Issues in Marketing

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 1007
Course ID icon
Course ID
204100
Campus icon
Campus
Adelaide City Campus East
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
Course coordinator
Course coordinator
David Matthews
Course level icon
Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

This course provides students with an in-depth understanding of critical theoretical and research perspectives in marketing academia. It also aims to familiarise students with reading academic publications in marketing and developing their ability to critically analyse, evaluate and develop such publications. Consideration will be given to some of the important debates to which theorising about these different perspectives has given rise with the implications of these for both research and practice explored.  

Course learning outcomes

  • Critically analyse and evaluate marketing publications
  • Assess the validity of findings and implications described in scholarly literature
  • Identify conceptual issues and questions within academic research and apply meaningful theories to explain conceptual gaps
  • Effectively communicate personal analysis and evaluation of seminal contemporary marketing issues

Availability

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Adelaide City Campus East

Class number
Class number 56429
Section
Section SE01
Size
Size 30
Available
Available 30
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 9:10am - 12pm Adelaide City Campus East Nexus10, 706
16 Oct - 13 Nov Friday 9:10am - 12pm Adelaide City Campus East Nexus10, 706

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed MARKETNG3510 Contemporary Issues in Marketing at the University of Adelaide

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.