Consumer Behaviour

Undergraduate | 2026

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Area/Catalogue
MARK 1001
Course ID icon
Course ID
200184
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course will cover fundamental knowledge about human behaviour and how this relates to buying behaviour. Students will gain an understanding of evidence-based theories to explain and predict consumer behaviour. Students will learn about well-established descriptive knowledge on patterns in buying behaviour that generalise over known conditions and how this fundamental knowledge can be applied to inform marketing decisions. Psychological, social, cultural and individual factors will also be investigated and how these influence buying behaviour.

  • Buyer Behaviour Patterns
  • Consumers As Individuals
  • Socio-Cultural Impacts On Consumption

Course learning outcomes

  • Describe key aspects of consumer behaviour and market segmentation
  • Describe the complexities of consumer decision making processes
  • Demonstrate how well-established descriptive knowledge of consumer behaviour can be applied to marketing
  • Assess the value of scientific investigation of consumer behaviour issues
  • Display critical thinking and problem-solving skills
  • In a team, work effectively to address consumer behaviour issues within a specific context

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A