Course overview
This course will cover fundamental knowledge about human behaviour and how this relates to buying behaviour. Students will gain an understanding of evidence-based theories to explain and predict consumer behaviour. Students will learn about well-established descriptive knowledge on patterns in buying behaviour that generalise over known conditions and how this fundamental knowledge can be applied to inform marketing decisions. Psychological, social, cultural and individual factors will also be investigated and how these influence buying behaviour.
- Buyer Behaviour Patterns
- Consumers As Individuals
- Socio-Cultural Impacts On Consumption
Course learning outcomes
- Describe key aspects of consumer behaviour and market segmentation
- Describe the complexities of consumer decision making processes
- Demonstrate how well-established descriptive knowledge of consumer behaviour can be applied to marketing
- Assess the value of scientific investigation of consumer behaviour issues
- Display critical thinking and problem-solving skills
- In a team, work effectively to address consumer behaviour issues within a specific context
Availability
Class details
Adelaide City Campus East
Class number 27972
Section LE01
Size 400
Available 399
Class number 27987
Section TU01
Size 28
Available 28
Class number 27986
Section TU02
Size 28
Available 27
Class number 27985
Section TU03
Size 28
Available 28
Class number 27984
Section TU04
Size 28
Available 28
Class number 27983
Section TU05
Size 28
Available 28
Class number 27982
Section TU06
Size 28
Available 28
Class number 27981
Section TU07
Size 28
Available 28
Class number 27980
Section TU08
Size 28
Available 28
Class number 27979
Section TU09
Size 28
Available 28
Class number 27978
Section TU10
Size 28
Available 28
Class number 27977
Section TU11
Size 28
Available 28
Class number 27976
Section TU12
Size 28
Available 28
Class number 27975
Section TU13
Size 28
Available 28
Class number 27974
Section TU14
Size 28
Available 28
Class number 27973
Section TU15
Size 28
Available 28
Class details
Adelaide City Campus East
Class number 57800
Section LE01
Size 200
Available 200
Class number 57808
Section TU01
Size 28
Available 28
Class number 57807
Section TU02
Size 28
Available 28
Class number 57806
Section TU03
Size 28
Available 28
Class number 57805
Section TU04
Size 28
Available 28
Class number 57804
Section TU05
Size 28
Available 28
Class number 57803
Section TU06
Size 28
Available 28
Class number 57802
Section TU07
Size 28
Available 28
Class number 57801
Section TU08
Size 28
Available 28
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.