Marketing Principles

Undergraduate | 2026

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Area/Catalogue
MARK 1000
Course ID icon
Course ID
200175
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

To provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the essential activities involved in marketing. The course introduces students to the role and contribution of marketing to organisations and enterprises today. Marketing and marketing people are used in and by most types of organisations - both big and small. The course will cover the main concepts and principles that underlie marketing thinking and practice and will require students to understand these and find out how they are applied in various enterprises.

  • Foundations Of Marketing
  • Research, Ethics, And Planning
  • The Marketing Mix

Course learning outcomes

  • Identify the concepts and principles used in marketing to study trading and exchange in a modern economy
  • Recognise and critically appraise organisations' use of these concepts and principles
  • Explain how contemporary markets function and what influences customer and client response
  • Demonstrate the ability to find critical information about markets and major organisations' marketing policies
  • Apply the concepts and principles of marketing in written and oral form individually and in teams

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A