Course overview
To provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the essential activities involved in marketing. The course introduces students to the role and contribution of marketing to organisations and enterprises today. Marketing and marketing people are used in and by most types of organisations - both big and small. The course will cover the main concepts and principles that underlie marketing thinking and practice and will require students to understand these and find out how they are applied in various enterprises.
- Foundations Of Marketing
- Research, Ethics, And Planning
- The Marketing Mix
Course learning outcomes
- Identify the concepts and principles used in marketing to study trading and exchange in a modern economy
- Recognise and critically appraise organisations' use of these concepts and principles
- Explain how contemporary markets function and what influences customer and client response
- Demonstrate the ability to find critical information about markets and major organisations' marketing policies
- Apply the concepts and principles of marketing in written and oral form individually and in teams
Degree list
The following degrees include this course