Course overview
To provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the essential activities involved in marketing. The course introduces students to the role and contribution of marketing to organisations and enterprises today. Marketing and marketing people are used in and by most types of organisations - both big and small. The course will cover the main concepts and principles that underlie marketing thinking and practice and will require students to understand these and find out how they are applied in various enterprises.
- Foundations Of Marketing
- Research, Ethics, And Planning
- The Marketing Mix
Course learning outcomes
- Identify the concepts and principles used in marketing to study trading and exchange in a modern economy
- Recognise and critically appraise organisations' use of these concepts and principles
- Explain how contemporary markets function and what influences customer and client response
- Demonstrate the ability to find critical information about markets and major organisations' marketing policies
- Apply the concepts and principles of marketing in written and oral form individually and in teams
Availability
Class details
Adelaide City Campus East
Class number 25804
Section LE02
Size 400
Available 385
Class number 26759
Section TU01
Size 30
Available 29
Class number 26758
Section TU02
Size 30
Available 30
Class number 26757
Section TU03
Size 30
Available 30
Class number 26756
Section TU04
Size 30
Available 30
Class number 26755
Section TU05
Size 30
Available 28
Class number 26754
Section TU06
Size 30
Available 30
Class number 26753
Section TU07
Size 30
Available 25
Class number 26752
Section TU08
Size 30
Available 29
Class number 26751
Section TU09
Size 30
Available 29
Class number 26750
Section TU10
Size 30
Available 25
Class details
Adelaide City Campus East
Class number 56573
Section LE01
Size 400
Available 396
Class number 56583
Section TU01
Size 30
Available 28
Class number 56582
Section TU02
Size 30
Available 30
Class number 56581
Section TU03
Size 30
Available 30
Class number 56580
Section TU04
Size 30
Available 30
Class number 56579
Section TU05
Size 30
Available 30
Class number 56578
Section TU06
Size 30
Available 30
Class number 56577
Section TU07
Size 30
Available 29
Class number 56576
Section TU08
Size 30
Available 29
Class number 56575
Section TU09
Size 30
Available 30
Class number 56574
Section TU10
Size 30
Available 30
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.