Course overview
The aim of this course is to introduce students to the concepts, skills and resources required to undertake entrepreneurial journalism. The aim of this course is to apply this knowledge to the creation of a working model for a new entrepreneurial journalism project developed by the student. Students learn how models and practices of entrepreneurial journalism are influencing the Australian and international media landscape. The course also covers how key concepts around new media business models, co-creation and autonomy are driving the development of the entrepreneurial journalism sector, from freelance work through to small businesses and community initiatives. Students will develop skills for an entrepreneurial journalism project, including: structured ideation; business and story pitching; managing legal and ethical obligations; and story creation and production.
Course learning outcomes
- analyse the current ecosystem of entrepreneurial journalism opportunities in Australia
- apply theories of change and value-adding to specific audiences to develop a new project, resulting in the creation of a piece of journalism
- develop and utilise skills in the professional practice of enterprising journalism through the creation of an original project idea
- identify and explain ethical considerations associated with entrepreneurial journalism
- identify business and legal challenges and opportunities associated with entrepreneurial journalism