UO Text and Social Media Analytics

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
INFO 3024
Course ID icon
Course ID
203930
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to explore and apply text and social media analytic methods and tools. The aim of this course is topics covered in this course include: principles of text analytics, information retrieval; acquiring data from social media; content analysis, sentiment analysis; using text analytics methods; and analysing social media-sourced text data to address a business question.

Course learning outcomes

  • Extract text and other data types from web sites.
  • Determine the data requirements to extract from web and social network sites needed to address a business problem.
  • Apply a range of analytics techniques to text that has been derived from web or social network sources.
  • Review the use of analytics tools applied to a business problem.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A