Course overview
This course aims to equip learners with the knowledge and skills necessary to analyse and effectively manage the international operations of multinational firms. This course focuses on the internal functions of multinational firms that shape their strategies and behaviour. This exploration lays the foundation for decision-making and management tools essential for operating in a dynamic international business environment. By examining the functions of multinational entities, learners will cultivate critical thinking and problem-solving skills crucial for developing impactful international business strategies. Moreover, this course aligns with the program's objective of fostering a comprehensive understanding of key areas in International Business. Ultimately, it aims to cultivate innovative, ethical, and sustainable solutions within the global market, preparing learners to excel in their international business endeavours.
- Strategic Fundamentals Of International Business Operations
- Market Entry & Expansion Strategies
- Operational Excellence & Sustainability
Course learning outcomes
- Apply theoretical concepts and analytical tools to analyse cross-border business operations
- Identify opportunities and risks entailed in various internationalisation decisions
- Appreciate and explain the complexity of international business operations
- Communicate analytical findings in relation to international business operations of a firm