Course overview
Information has been described as the lifeblood of tourism, with information and communication technologies (ICT) playing a key role in tourism management and operations. With digital innovations driving and fostering radical change in the sector, enabling firms to streamline operations, increase productivity, enrich customer service and enhance competitiveness, understanding how to leverage and manage technology-based innovations has become a critical issue. Adopting a management, as opposed to a technical, approach, this course aims to develop your management skills and competencies in exploiting information and computer technologies within the broad tourism sector, as well as anticipating their revolutionary impacts on three major tourism stakeholders: tourism demand; tourism suppliers; and tourism destinations.
Course learning outcomes
- Explore the transformative impact of digital developments on customers, organisations and destinations within tourism, hospitality and events
- Illustrate the role of digital in enriching tourism experiences, enhancing business operations, and developing new tourism offerings
- Develop participants’ managerial skills in exploiting digital to improve the performance and competitiveness of tourism firms and destinations
- Develop participants’ critical analytical skills in predicting and managing technological change and innovation in tourism