Course overview
This course provides students with theoretical and practical knowledge of tourism and the tourism industry. The course gives a particular focus on developing competencies in the management of the supply side of tourism building students' body of knowledge on tourism enterprises, tourism products, services, and experiences. The course focuses on the structure and characteristics of tourism enterprises, their role in tourism destinations, and the factors that drive tourism enterprise performance.
Course learning outcomes
- Develop a sound understanding of the characteristics of tourism enterprises and their role in the tourism industry and tourism destinations
- Critically analyse the factors that drive tourism enterprise development and performance
- Critically analyse case studies of tourism organisations and provide theoretically-informed managerial strategies
- Apply creativity in the design of new tourism enterprises, products and experiences; demonstrate sound research skills
- Prepare a feasibility analysis for a new tourism venture, outlining strategies for successful implementation and an analysis of organisational, market and industry factors
Degree list
The following degrees include this course