Course overview
The course aims to provide students with broad knowledge of tourism and hospitality and a foundation for further studies in the program. It equips learners with a holistic understanding of the field of study, including key terminology, origins and current building blocks of the industry, its impacts, and strategies for effective management. By using international case studies and applying relevant course theory to tourism context, the course fosters students’ international perspective and effective communication.
- Understanding travel & tourism
- Tourism & hospitality product
- Critical management issues
Course learning outcomes
- Argue the significance of the tourism and hospitality industry and correctly apply key terminology in the context of tourism and hospitality studies
- Explain the factors that led to the emergence of the modern tourism and hospitality industry
- Based on different classifications of tourists, explain how their travel motivations and behaviour impact management and marketing
- Critically examine the main components of the tourism and hospitality industry and identify factors that impact on their effective functioning within the tourism system
- Assess the costs and benefits of tourism and hospitality, and propose management solutions that address them
Degree list
The following degrees include this course