Course overview
This course will facilitate students understanding of food, wine and festivals as a special interest tourism by exploring various emerging issues and business practices in the context of creative tourism entrepreneurship. Creative industry; the transformations of creative destinations; role of food, wine and festivals as 'new' tourist attractions; special interest tourism; emerging trends and issues in the food and wine tourism industry; taste of food and wine culture; international cuisines; fusion food industry; food entrepreneurs; culinary business and restaurant enterprises; wineries and tourism; creative entrepreneurship; arts, food and wine festivals; festivals and creativity.
Course learning outcomes
- Discuss and assess the ways in which the tourism industry uses food, wine, drinks, and festivals as nuclei for special interest tourism locally and internationally.
- Critique multiple contexts and theories of festivals, food and wine tourism from the creative industry perspective.
- Analyse the emerging characteristics of tourist markets, products and services offered by food, wine and festival industries.
- Propose new food, wine and festival enterprise opportunities.