Course overview
This course will equip students with the skills to maximise the benefits derived from hosting events while also providing them with a comprehensive understanding of utilising events as effective strategies for driving changes. Eventful cities; Event leveraging; Event portfolio; Placemaking; Events for sustainable communities; Business events; Event sponsorship; Event fundraising; Marketing events; Event media management; Event bidding; Event legacies and Sustainable events.
Course learning outcomes
- Discuss approaches used by different sectors to leverage events.
- Identify the diverse ways in which various sectors engage with events.
- Discuss sustainability and ethical issues in event management.
- Analyse real-world examples to illustrate the successful use of events for fostering positive changes.
- Propose strategies necessary for achieving successful and sustainable outcomes through events.
- Demonstrate Business Enterprise Skills in the context of the Tourism and Event Management discipline: i) Teamwork (Foundation level); ii) Written Communication (intermediate level); and iii) Oral Communication (intermediate level).
Availability
Class details
Adelaide City Campus West
Class number 20530
Section LE01
Size 200
Available 200
Class number 20532
Section TU02
Size 32
Available 32
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