Experiential Product Design for Tourism, Events and Hospitality

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
HOSP 2002
Course ID icon
Course ID
200258
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of the course is to equip students with the necessary skills and knowledge to propose creative experiential products in the highly competitive sector of tourism, events, and hospitality. The course integrates foundational tourism theory and design thinking to develop business strategy.

  • Market Analysis
  • Product Design
  • Product Implementation

Course learning outcomes

  • Research global and local market trends to identify business opportunities for development of a new experiential product in tourism, events, and hospitality
  • Propose a creative product idea and justify its relevance to the tourism events and hospitality industry
  • Devise an appropriate business and marketing strategy for the implementation of a proposed product
  • Apply relevant course concepts and theory to idea generation and implementation strategy
  • Communicate an idea for an experiential product as appropriate for industry and academic audiences

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A