Course overview
This course will provide a comprehensive understanding of the principles and practices of digital and visual design. It aims to equip students with the necessary skills to effectively use design tools, evaluate and implement visual communication strategies, and assess the impact of new digital technologies on an organisation's communication efforts. Students will learn about visual design tools, digital platforms and audio-visual production, and the briefing processes involved in design projects. Learners will conceptualise and create designs for branding and promotion, evaluate the form, functionality and effectiveness of digital design, and critique the impact of design decisions on user experience.
- Basics Of Digital Design
- Visual Design Tools, Production And Project
- Interactive Design Tools, Production And Project
Course learning outcomes
- Apply theoretical principles and design conventions to analyse digital and traditional forms of communication
- Critically appraise the form, functionality and effectiveness of digital design outputs across multiple platforms
- Applies the principles of user-experience to critique the impact of design decisions on audiences
- Create digital design solutions that enhance stakeholder communication and engagement and provide branding and promotion of organisations