Integrated Communication Planning

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
COMM 3015
Course ID icon
Course ID
205743
Campus icon
Campus
Magill, Adelaide City Campus East, Online
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Comm, Media and Jour
Course coordinator
Course coordinator
Rebecca Meston
Course level icon
Course level
3
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

This course will consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context. Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.

Course learning outcomes

  • explain the knowledge and skills that inform strategic communication
  • develop professional communication goals and objectives
  • formulate strategies for two-way, multi-way communication with target publics
  • create key messages and identify appropriate tactics for message delivery
  • develop campaign budgets and schedules
  • formulate strategies and tactics that take into account relevant legal and ethical considerations
  • work in a team and deal with group dynamics

Availability

Census date Icon
Census date
Fri 27/03/2026
Enrol by date
Enrol by date
Fri 13/03/2026
Last day to W
Last day to W
Fri 10/04/2026
Last day to WF
Last day to WF
Fri 08/05/2026

Class details

Magill

Class number
Class number 30413
Section
Section SE01
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
27 Feb - 17 Apr Friday 1:10pm - 3pm Magill Building B, B2-52A
8 May - 5 Jun Friday 1:10pm - 3pm Magill Building B, B2-52A

Adelaide City Campus East

Class number
Class number 30414
Section
Section SE01
Size
Size 25
Available
Available 20
Dates Days Time Campus Location Instructor
26 Feb - 16 Apr Thursday 9:10am - 11am Adelaide City Campus East Napier, 144
7 May - 4 Jun Thursday 9:10am - 11am Adelaide City Campus East Napier, 144

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Magill

Class number
Class number 58050
Section
Section SE01
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 10:10am - 12pm Magill Building B, B2-52A
15 Oct - 12 Nov Thursday 10:10am - 12pm Magill Building B, B2-52A

Adelaide City Campus East

Class number
Class number 53451
Section
Section SE01
Size
Size 25
Available
Available 25
Dates Days Time Campus Location Instructor
3 Aug - 21 Sep Monday 4:10pm - 6pm Adelaide City Campus East Schulz, 308
12 Oct - 9 Nov Monday 4:10pm - 6pm Adelaide City Campus East Schulz, 308

Prerequisite(s)

  • must have completed all of COMM1025 Public Relations Theory and Practice/COMM2016 Content Creation for Media

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed COMM3077 UO Integrated Communication Planning at the University of South Australia OR must not have completed COMM3062 Integrated Communication Planning at the University of South Australia

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.