UO Social Media Engagement

Undergraduate | 2026

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Area/Catalogue
COMM 3005
Course ID icon
Course ID
203272
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course aims to extend students' understanding of social media strategy, engagement and branding from both academic and industry perspectives. This course will examine social media strategy, content, advertising and branding across multiple industry sectors. Students will develop in-depth social media strategy knowledge, an understanding of user profiles, and the ability to apply this insight to social media campaign development. Students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.

Course learning outcomes

  • Evaluate the prevalence of social media in communication strategy across multiple industries.
  • Apply knowledge of social media user profiles and platforms to communication strategy.
  • Plan and implement industry standard social media activity.
  • Analyse social media activity in the context of professional communication, reputation and brand management.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A