Course overview
This course aims to extend students' understanding of social media strategy, engagement and branding from both academic and industry perspectives. This course will examine social media strategy, content, advertising and branding across multiple industry sectors. Students will develop in-depth social media strategy knowledge, an understanding of user profiles, and the ability to apply this insight to social media campaign development. Students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.
Course learning outcomes
- Evaluate the prevalence of social media in communication strategy across multiple industries.
- Apply knowledge of social media user profiles and platforms to communication strategy.
- Plan and implement industry standard social media activity.
- Analyse social media activity in the context of professional communication, reputation and brand management.
Degree list
The following degrees include this course