Course overview
The aim of this course is to consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context. Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.
Course learning outcomes
- demonstrate an understanding of the knowledge and skills that inform strategic communication
- demonstrate skills to develop professional communication goals and objectives
- formulate strategies for two-way, multi-way communication with target publics
- create key messages and identify appropriate tactics for message delivery
- develop campaign budgets and schedules
- formulate strategies and tactics that take into account relevant legal and ethical considerations
- demonstrate an understanding of teamwork and how to deal with group dynamics
Availability
Class details
Online
Class number 2043
Section 01OL
Size 500
Available 496
Notes:
Class details
Online
Class number 4039
Section 01OL
Size 500
Available 494
Notes:
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.