Course overview
The aim of this course is to expand students' knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media and targeting publics through emerging social and digital media platforms. Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.
Course learning outcomes
- explain the role of content creation within organisations and the media
- determine the writing and editing skills required for public relations outcomes
- examine the conventions of a range of important professional communication writing genres
- apply knowledge of the relationship between the media and public relations to professional practice
Availability
Class details
Online
Class number 2042
Section 01OL
Size 500
Available 495
Notes:
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.