UO Content Creation for Media

Undergraduate | 2026

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Area/Catalogue
COMM 2006
Course ID icon
Course ID
203267
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to expand students' knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media and targeting publics through emerging social and digital media platforms. Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.

Course learning outcomes

  • explain the role of content creation within organisations and the media
  • determine the writing and editing skills required for public relations outcomes
  • examine the conventions of a range of important professional communication writing genres
  • apply knowledge of the relationship between the media and public relations to professional practice

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A