Course overview
The aim of this course is to expand students' knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media and targeting publics through emerging social and digital media platforms. Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.
Course learning outcomes
- explain the role of content creation within organisations and the media
- determine the writing and editing skills required for public relations outcomes
- examine the conventions of a range of important professional communication writing genres
- apply knowledge of the relationship between the media and public relations to professional practice
Degree list
The following degrees include this course