Property Research and Marketing

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
BUSI 6060
Course ID icon
Course ID
205652
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
6
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course develops the strategic 'meta-skills' necessary for real estate professionals to manage complex client problems. It includes communication, problem definition and research methods to enhance real estate decision making. The course makes explicit linkages to other relevant courses, demonstrating how marketing underpins the development of real estate products.

Course learning outcomes

  • Apply fundamental aspects of marketing theory and practice (for example the "four P's) in a real estate context.
  • Critically evaluate, select and apply appropriate statistical and forecasting methods and techniques to support real estate decision-making.
  • Interpret drivers of change and how they impact upon property products and their end users customers) and other stakeholders in the development process. Including an understanding of contemporary systems that provide property market data.
  • Present marketing and research analysis, synthesised from a variety of primary and secondary sources, in written reports and oral presentations, to clients at an appropriate professional standard.
  • Produce relevant, effective and efficient promotional plans within realistic budgets.
  • Design and create effective promotional objects, relevant to a specific development and the intended target market.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A