Course overview
This course develops the strategic 'meta-skills' necessary for real estate professionals to manage complex client problems. It includes communication, problem definition and research methods to enhance real estate decision making. The course makes explicit linkages to other relevant courses, demonstrating how marketing underpins the development of real estate products.
Course learning outcomes
- Apply fundamental aspects of marketing theory and practice (for example the "four P's) in a real estate context.
- Critically evaluate, select and apply appropriate statistical and forecasting methods and techniques to support real estate decision-making.
- Interpret drivers of change and how they impact upon property products and their end users customers) and other stakeholders in the development process. Including an understanding of contemporary systems that provide property market data.
- Present marketing and research analysis, synthesised from a variety of primary and secondary sources, in written reports and oral presentations, to clients at an appropriate professional standard.
- Produce relevant, effective and efficient promotional plans within realistic budgets.
- Design and create effective promotional objects, relevant to a specific development and the intended target market.
Availability
Class details
Adelaide City Campus East
Class number 20722
Section LE01
Size 100
Available 100
Class number 20727
Section WS01
Size 20
Available 20
Class number 20726
Section WS02
Size 20
Available 20
Class number 20725
Section WS03
Size 20
Available 20
Class number 20724
Section WS04
Size 20
Available 20
Class number 20723
Section WS05
Size 20
Available 20
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
If you are studying in a Professional Pathway Psychology or Clinical Psychology program, please refer to the Student Contributions amounts published here.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.