Course overview
This course develops the strategic 'meta-skills' necessary for real estate professionals to manage complex client problems. It includes communication, problem definition and research methods to enhance real estate decision making. The course makes explicit linkages to other relevant courses, demonstrating how marketing underpins the development of real estate products.
Course learning outcomes
- Apply fundamental aspects of marketing theory and practice (for example the "four P's) in a real estate context.
- Critically evaluate, select and apply appropriate statistical and forecasting methods and techniques to support real estate decision-making.
- Interpret drivers of change and how they impact upon property products and their end users customers) and other stakeholders in the development process. Including an understanding of contemporary systems that provide property market data.
- Present marketing and research analysis, synthesised from a variety of primary and secondary sources, in written reports and oral presentations, to clients at an appropriate professional standard.
- Produce relevant, effective and efficient promotional plans within realistic budgets.
- Design and create effective promotional objects, relevant to a specific development and the intended target market.