Course overview
Enterprise success depends on a well-defined strategy. Managers should be able to link the organisations objectives, structure, resources and business environment in order to achieve higher enterprise performance. This can be accomplished by creating a clear sense of direction and developing an enterprise framework for discussion and alignment for decisions to be made. Managers play a core role in developing enterprise strategy that provides vision and direction, and to communicate and share that direction so that everyone understands how they can contribute. A three-step approach will be followed in this course: understanding the environment (what can be done?), selecting actions (what and why?), and implementation (How?).
Course learning outcomes
- Evaluate the purpose and process of strategic management in a modern organisation
- Critique internal and external information to develop scenarios and formulate strategies to create strategic choices to influence decision making
- Articulate strategies to drive business decisions and align strategy elements into a cohesive framework
- Integrate stakeholder management into the creation, implementation and management of strategy and facilitating change
- Review the use of a range of control methods to manage strategy implementation and inform future strategy design