Course overview
This course explores online business and the emerging category of NoCode software tools. NoCode tools are a new powerful category of software that allow anyone to build products and services online, with or without having a computer programming background. We think these tools will reshape both entrepreneurship and industry in years to come, and this course will give you experience in using them to build things online. Shopify, Airtable, Squarespace, Webflow, Canva and many others are tools and companies are examples of tools that will be explored. You will also learn how to navigate career choices in light of these emerging digital tools that have potential to undermine traditional career paths. Course modules also cover theory such as disruption, entrepreneurial competition, network effects and platform technologies, using the internet to find resources and team members to build a business, plus the role of growth and scaling. You will learn through a mix of useful assessment, hands on experience, reflection on strategy, with the course designed to help you consider becoming a digital entrepreneur now or when you finish your degree.
Course learning outcomes
- Analyse the process of innovation and industry disruption\\
- Determine the elements of online innovation;
- Articulate the nature of digital value creation and R&D;
- Categorise different online business models;
- Describe alternative online growth strategies;
- Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making.