Course overview
This course aims to critically assess the viability of innovative project ideas, an indispensable skill across all career paths, and not solely for those embarking on an entrepreneurial journey. Research underscores that the university period is pivotal for cultivating such expertise. Tailored for a postgraduate audience, this eChallenge course is meticulously structured to enable students to critically analyse customer-related challenges and opportunities, innovate solutions through strategic frameworks, and rigorously test these concepts through deep engagement with customers, mentors, and industry professionals. Students will have the opportunity to present their refined ideas to a panel of investors from the industry. Moreover, this course facilitates extensive networking opportunities during interactions with industry leaders. In addition to practical skills, the course offers a range of cash and in-kind prizes, with the culmination at a prestigious black-tie awards dinner attended by industry veterans and investors. This course not only marks the beginning of many successful entrepreneurial careers but also enriches your academic and professional trajectory with profound personal and intellectual growth.
Course learning outcomes
- Identify and critically evaluate a potential innovative project as an entrepreneurial opportunity using a systematic process
- Determine a practical and innovative resource strategy to exploit the entrepreneurial opportunity in an innovative manner, employing critical thinking
- Build an effective entrepreneurial team to develop strategies to exploit the entrepreneurial opportunity
- Communicate and present an entrepreneurial opportunity as a new venture concept to relevant stakeholders including investors