Course overview
Region of origin is an increasingly important differentiator for global as well as Australian wine and food. However, there is considerable divergence between the contribution of individual regions to the market performance of wine and food businesses. The objective of the wine and food business study tour is to analyse the differences between wine and food regions; to evaluate the factors which determine those differences; and to specify strategic recommendations that could improve the regions’ contribution to the performance of wine and food businesses located there.
- Pre-Tour (1 day / 2 sessions)
- Study Tour (3 days / 6 sessions)
- Post Tour Activities (2 days, 2 sessions)
Course learning outcomes
- Evaluate the relevance of wine and food regions in shaping the place-of-origin dimension of wine and food marketing.
- Analyse the role of regional wine and food organisations in adding value to production, tourism, and export performance.
- Compare regional factors that influence the competitiveness, sustainability, and financial performance of wine and food businesses.
- Design strategic recommendations that enhance regional branding, tourism, and market performance.
- Communicate professional insights and strategic recommendations to diverse stakeholders in the wine and food industry.
Availability
Class details
Adelaide City Campus West
Group 1
Class number 29396
Section WS01
Size 30
Available 24
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